In case anyone is interested, here's the speaker deck from Avoiding Bullshit Personas from SXSW 2012 (by one of the designers involved in Lynda.com). There's no audio, but the slides are still pretty informative:
https://speakerdeck.com/boltpeters/avoiding-bullshit-personas
https://speakerdeck.com/boltpeters/avoiding-bullshit-personas
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